The idea for what became Deftment began over a year before our launch, when my good friend Kevin and I dreamed of creating quality tees with a unique Caribbean style. I have always...
Trinidad & Tobago Film Festival Branding Review
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With the 2014 edition of the trinidad+tobago film festival around the corner, I decided to do a write up on what I think is a very successful brand…
Massy- An Update
After posting the article about the Massy Rebranding I had no idea how many people it would reach and what sort of reaction it would cause. My previously highest read blog post has a tally of 113 views; needless to say the article on Massy got a bit more. I didn't (don't) know how to feel about the reaction…
The Importance of Brand Guidelines
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One of the fundamental things to keep in mind when designing a brand, is consistency. You want people when they see your logo to relate it immediately to your brand/product/service. This is achieved through proper logo usage. Too often in Trinidad & Tobago…