After posting the article about the Massy Rebranding I had no idea how many people it would reach and what sort of reaction it would cause. My previously highest read blog post has a tally of 113 views; needless to say the article on Massy got a bit more. I didn't (don't) know how to feel about the reaction…
Neal & Massy Rebranding
Massy-rebrand
One of the most talked about rebrandings in Trinidad has just occurred. Neal and Massy has rebranded themselves as Massy, and with it, all of their subsidiary companies. The logo is described as such on the new Massy website– "The Massy logo is simple, bold and modern and represents the mutuality of our Group of companies, with a stylized infinity symbol that retains the N and M of our previous corporate identity. The visibility of both letters in the logo design…