Neal & Massy Rebranding

One of the most talked about rebrandings in Trinidad has just occurred. Neal and Massy has rebranded themselves as Massy, and with it, all of their subsidiary companies. The logo is described as such on the new Massy website– "The Massy logo is simple, bold and modern and represents the mutuality of our Group of companies, with a stylized infinity symbol that retains the N and M of our previous corporate identity. The visibility of both letters in the logo design…

One of the fundamental things to keep in mind when designing a brand, is consistency. You want people when they see your logo to relate it immediately to your brand/product/service. This is achieved through proper logo usage. Too often in Trinidad & Tobago…