"Fins by O'Brien" Logo Process

Someone recently approached me to come up with a logo for them. They had started making custom surfboard fins out of plywood and the product piqued my interest. I immediately started formulating ideas in my mind and by the next day I had a pretty solid idea as to what I wanted the final logo to look like. Below is the initial sketch in my notebook.

From there, I drew it out in Adobe Illustrator very roughly in order to get a feel for the positioning and shape of the letters.

After that it was just a matter of editing the strokes and the anchor points in order to get the desirable look for the logo. A wooden texture was added to reflect the nature of the product.