A designer’s portfolio is basically the “proof in the pudding” that both clients and agencies look at before deciding if to hire you or not. You can have a good resumé or a degree from a top art school, but if your portfolio falls flat you will most likely miss out on a lot of jobs. It is the visual representation of what you have done and achieved in your design career.
I get a lot of questions from designers looking for…
"Fins by O'Brien" Logo Process
Image
Someone recently approached me to come up with a logo for them. They had started making custom surfboard fins out of plywood and the product piqued my interest. I immediately started formulating ideas…