Today I had some free time and decided to challenge myself by creating a brand identity in less than 5 hours. At around Midday I created a question on Instagram Stories asking for names & styles of restaurants. One of the responses was for a Sandwich restaurant called “On Bread, a restaurant that only serves variations of things on bread, for example avocado toast,” and this was the suggestion that I chose to go with.
From just that response I got started envisioning what the brand will look like. It was a lot of fun to work on and reminded me of doing student work where there are no clients. See below for the finished product & let me know what you think.
