In July 2018 I was invited to be a design team-lead in the new Project Resound project by Prof. Louis Baker of SCAD.
It was truly one of my most memorable trips that I’ve ever done, and the week I spent in Cartagena & El Salado was one of the best weeks of my life (albeit very stressful to put together an entire brand strategy/research and brand guide in 5 days). I went with one other Trini, Brendan Delzin, the amazing photographer. We spent the first night in a seemingly dodgy hostel in Getsemani, Cartagena on the first night before we linked up with the rest of the team the following day.
93 Likes, 4 Comments - Nicholas Huggins (@nicholashuggins) on Instagram: "Breakfast of champions. @bsdlife"
Project resound took up an entire guest house in Cartagena as our base/work station/accommodation. After our first night in the guest house, we woke up super early the next day to travel to El Salado. El Salado is a farming town in Montes de Maria, perhaps most well known for a brutal massacre in 2000. To hear the stories from the residents was truly eye opening and sad. We spent 2 days living in the town while conducting research through interviews with the farmers as well as helping out on the farms to better understand the needs of our clients.
99 Likes, 2 Comments - Nicholas Huggins (@nicholashuggins) on Instagram: "🇨🇴"
39 Likes, 0 Comments - Nicholas Huggins (@nicholashuggins) on Instagram: "We spent 2 days in El Salado, a small farming town in Montes de Maria. It was the site of a brutal..."
See below for the write up from the Project Resound website:
We were excited to go to beautiful Colombia, the South American nation that has higher levels of biodiversity per square kilometer than any other country on earth. Our team experienced the historic Spanish architecture of Cartagena and the infectious local exuberance for living life while using our skills to serve the farmers of the formerly war-torn region of Montes de María.
We partnered with the outstanding students and faculty of the La Universidad de los Andes (Uniandes), and our client, Partimonio Natural, a non-profit foundation that strives to conserve the natural areas of Colombia. Our goal was to help connect valuable agricultural products of the dry tropical forest (beans forest honey, avocado, sesame seeds, eggplant and native tropical fruits) to new, viable markets.
Together, 27 service and communications designers, and strategists conducted and analyzed field research, before creating systems and designs. The result was Saber del Monte (The knowledge of the forest), Saber del Monte involves a diverse network of allies that work together in search of sustainable practices of agricultural production, and its value chain—articulating those that allow it to take care of this unique and endangered ecosystem.
You can see the final project and more photos by clicking this line.
53 Likes, 0 Comments - Nicholas Huggins (@nicholashuggins) on Instagram: "Cartagena Perspective"
81 Likes, 0 Comments - Nicholas Huggins (@nicholashuggins) on Instagram: "One of week of super intense work- conducting field studies, developing sustainable strategies, and..."
73 Likes, 2 Comments - Nicholas Huggins (@nicholashuggins) on Instagram: "El Salado, Colombia. 🇨🇴"
40 Likes, 1 Comments - Nicholas Huggins (@nicholashuggins) on Instagram: "Street scenes in the market in el Carmen de Bolívar, about 114km southeast of Cartagena."
Nicholas Huggins shared a post on Instagram: "Solid crew! Leaving behind all these amazing individuals today. It's crazy what we achieved in just..." * Follow their account to see 1,036 posts.
58 Likes, 1 Comments - Nicholas Huggins (@nicholashuggins) on Instagram: "Cartagena was epic!"
The Project Resound - Colombia Team was:
